When it comes to sales, success is not as easily achieved as some people make it out to be. Even though you might think you’ve figured everything out, you might still be left with some unexpected surprises that will ruin your business. Now, there’s no need to get discouraged. Plenty of people make sales mistakes all the time.
What counts is you being able to put yourself back together after making one and being able to learn from it. Moreover, with a little bit of guidance, you might even manage to avoid making any sales mistakes altogether. Just be sure to keep these things in mind:
1. Skipping the qualification process
When you are talking to a lead, it can be pretty tempting to just skip to the whole sales process. However, that is one of the biggest sales mistakes most people make. After all, you can’t possibly expect to sell your products and services to a person who hasn’t been qualified as a customer. For instance, maybe they don’t have the budget to afford what you have to offer. That just means you wasted precious time dealing with someone you can’t guide further down the sales funnel.
So how do you qualify a potential lead? Well, you need to know 3 key details to decide if they are a good addition to your client base or not:
- What specific types of services and products they are looking for.
- When they are planning to start purchasing from you.
- How much they can spend on your products and services.
Even though this process seems like a no-brainer, it’s still one of the most common sales mistakes retail teams make. So make sure to always qualify your leads beforehand.
2. Agreeing with all the clients’ demands
Now, you need to understand that you are there to provide your customers with the solutions they are looking for. However, saying “Yes” to anything they propose is not going to get you anywhere. It will actually show them they are able to walk all over you, which will result in them making even more demands.
If what the client is suggesting does not result in you turning a profit, then you need to cut your losses while you can and start looking for other leads. Also, if you are not able to meet their demands, just let them know. It’s better to come clean and be perceived as being honest than to lie to your clients, since they will find out and tell other people about it.
3. Overwhelming customers with too much information
You might be tempted to start giving out all the details regarding your products and services, but it’s better if you don’t do it. Believe it or not, it can actually really confuse your clients. Just tell them exactly what they want to know about what you have to offer. They’ll get to discover other miscellaneous details as they progress down the sales funnel.
4. Drifting away from the subject
Some chit-chat might be nice every once in a while, but not when you are in a sales meeting with a client. Remember to get straight to the point when it comes to selling a pitch. The only time it is acceptable to make some small talk is when you follow up, since it’s nice to start off the discussion on a friendly and familiar note.
How to rightfully avoid sales mistakes
Another huge fault most sales people make is not following up like professionals. However, if you want to make sure you do your best when it comes to follow-ups, then you need a quality app at your disposal. This is where we can help you out.
Our app allows you to perform proper follow-ups in a very easy and efficient manner, while also sporting a user-friendly design. This is one investment you’ll never regret making.